

Founded in 2003 by Amy Rubenstein, the firm began by acquiring its first multifamily asset in Los Angeles and has since evolved with a keen eye for market opportunity.
Over a 20‑plus year track record, they've strategically pivoted—navigating the 2008 crash, shifting focus to multifamily in the Midwest, and adapting during COVID to continue operations in‑house.
With more than $600 million in historical transactions across over 150 portfolio properties, they’ve honed a systematic approach to revitalizing mismanaged apartments in secondary and tertiary markets.
They deploy a tiered American‑waterfall model aiming for 30% pre‑tax IRR, aligning interests via an 8% preferred return and graduated splits.
A standout: the 681‑unit Marbury Plaza acquisition in D.C. marks a leap into primary markets, showcasing their ability to scale and take on larger assets.
Buy To Sell
Vertical Integration
Extreme Adaptability
GP Commitment
Community Commitment
High Quality On‑Site Staff
Implementation of LED lighting retrofits, occupancy sensors, efficient heating systems, and low
energy elevator cars across assets.
Focus on green initiatives through new systems and renovations.
Committed to reducing carbon footprint through energy
saving technologies.
Purchases carbon credits to achieve carbon neutrality.
